The Adriatic hospitality sector has one of the most complex workforce challenges in Europe. Region if facing ageing and shrinking population, seasonality, short-term employment schemes and mobility and work permit issues. Consequently, staff turnover is often above 40% so that every June feels like onboarding a new company. Due to seasonality, there is low loyalty of workers who are also not skilled enough to provide for the expected level of quality which limits luxury positioning.

Robots are no longer confined to factories or futuristic labs. Today, they’re delivering meals in restaurants, assisting nurses in hospitals, and even teaching children in schools.